In the life of a company, the time may soon come when it is necessary to sell its services and products, and a marketing platform or a webshop is no longer sufficient. In order for sales to work properly, a certain number of resources must be available to do just that. Otherwise, time will have to be diverted from other segments, where there is a risk that a given member of staff will not be able to complete the tasks originally assigned to him or her on time or at all. Another solution could be to hire salespeople specifically delegated to this task, trained for it. In this case, the learning curve may be longer and even the wage costs may be higher in the long run than hiring an external company.